Compelling Marketing 1 – The Ingredients

Course Overview:

If you’re like most professional photographers your marketing is probably pretty slap dash. It’s likely to be way down your list of priorities and then gets a quick upgrade to the top when you find you have no bookings in the diary! This¬† is always caused by a simple lack of understanding about what marketing really means these days and what it actually takes to make your ideal client sit up and take notice in a saturated market.

Don’t worry though, I’ve got you covered. This is the course to start with when it comes to marketing your photography business. You need a firm grasp of the marketing ingredients. Because if you don’t have all of the ingredients, how do you expect it to turn out well?

By the end you will:

  • make the mindset shift required to market your business well
  • be on you way to overcoming the fear of ‘putting yourself out there’
  • have a sound understanding of what marketing actually means these days
  • know how to make your marketing content engaging and shareable
  • become more authentic and ‘you’ in your marketing