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Because you're ready to create the profitable photography business of your dreams...

You're ready to become more than just a good photographer. You're ready to become a great business person.

The Togs in Business Membership is the only resource you'll ever need to take your photography business to the next level and beyond. 

Be gone empty diary. Goodbye desperation marketing. Adios overwhelm and self-doubt...

It's time to get smart, get organised, get profitable and get happy!

Because being a self-employed photographer is no walk in the park

That high when you start your business is wonderful and exhilarating.  But it's never long before that negative inner voice of yours starts questioning what on earth you were thinking taking this leap into the unknown! Why did you think you could do this? What if you fail?

And it continues like that. Little highs followed by crushing lows. One step forward and five steps back.

You're all too familiar with how it feels to be . . .

  • Responding to enquiries from potential clients and hearing absolutely nothing back
  • Working with bargain-hunting clients who just want a good deal on a few jpegs
  • Surrounded by competitors who offer a similar service at a similar price (or cheaper)
  • Constantly comparing yourself to others and finding yourself lacking
  • Resorting to constant special offers to fill your diary
  • Working out that, after costs, you've earned less than minimum wage for your time

The plan was to make a living from this. And right now that's pretty far from your reality.

So it's crunch time. You know it's time to make a decision about the future of your business and you're not ready to throw in the towel. You're ready to do what it takes to make your business a success.

You've been reading and learning along the way and you know there are plenty of successful photography business owners out there. Instead of rolling your eyes and thinking that could never be you,  you're starting to wonder if it could be. You imagine yourself . . .

  • Working with lots of dream clients who value your wonderful service and want to pay you well for it
  • Consistently selling stunning wall art to clients who will treasure it forever and refer all their friends
  • Becoming the 'go to' photographer in your area for those looking for a quality service and product
  • Working less hours for more money so you can forget financial stress and enjoy time with your family
  • Standing head and shoulders above your competition so that comparison is impossible
  • Running an organised and systemised business to be proud of

But that's all easier said than done, right?

You're not daft. You know dream clients don’t start knocking your door down overnight. You’ve been through enough by now to know that it’s not going to be easy. You're well aware that . . .

  • No matter how ready you feel you are to make the necessary changes to your business, every time you try to get started on your mission you collapse into a heap of overwhelm and stress. There is SO much information and advice out there and the list of things you ‘must do’ seems to stretch into oblivion. Wouldn’t it be much easier to just catch up on some funny cat videos on YouTube….?
  • You’re too close to your own business to really see what’s needed. You’re too emotionally attached to be truly subjective. But when you look around for help and support all you’re faced with is competition and comparison and you feel even more alone than before. You long for a mentor you can rely on and to be surrounded by like-minded peers who have your back.
  • Your irritating inner voice is sabotaging your success at every turn. You know, the one who tells you constantly that you’re not good enough? The voice that suggests you’re a money-grabbing scam artist if you think about raising your prices. The voice that encourages you to avoid in-person sales because you’re too shy. The voice that basically stops you from doing anything that’s even remotely outside of your comfort zone?

But you know deep down inside that there’s some pretty awesome stuff in store for you on the other side of that comfort zone of yours. It's just very, very difficult to push through these barriers when you're going it alone.

Because being a good photographer is not enough to run a successful photography business!

Running a successful photography business is not about being a brilliantly gifted photographer. There are millions of truly talented photographers out there who can't make a living from their craft.

Taking photographs makes up 20% or less of running a profitable photography businesses (by profitable we're talking about a business that pays all your bills with money left over for enjoying life's luxuries). The remaining 80% of your success is down to your business skills, focus and belief.

So whilst others are spending their time, effort and money on learning the latest shooting or editing technique, you’re busy sharpening your business skills and improving yourself. Because you know that business success absolutely depends on continuous self-improvement, right? 

And THAT is exactly why we created the Togs in Business Membership!

The Togs in Business Membership is an online community and learning resource created especially for ambitious photography business owners like you. Photographers who’ve reached the exact point you find yourself at right now.

The point at which you’re ready to do what it takes to create a profitable photography business that makes both you and your dream clients ecstatic and fulfilled.

Lisa BroderickL M Broderick Photography, Queensland, Australia

"Can I just say how thankful I am that I found this amazing learning platform! I have been in business for 5 years now and I have spent most of that time winging it.....then I found Togs in Business! I feel like everything is now starting to fall into place with my business. I am over wasting money on courses, mentors etc that don't really help. I have finally found what I was looking for. Thank you ladies, I can't wait to get into the next course!"

So what do you get if you become a member?

  • Lifetime access to all past and future training courses inside the membership (scroll down to check some out!)
  • Enrolment in our 'Success Month' program (scroll down for more on this)
  • Monthly Mastermind calls with coaching, Q&A and actionable, targeted business advice
  • Monthly 'Expert Live' sessions jam-packed with value bombs to help you create an inspired business
  • Exclusive 'member perks' from our industry partners
  • Access to our 'quick win' library - lots of 'one off' tutorials created in response to your questions and needs
  • An accountability group to keep you on your toes and make sure you do what you say you're gonna do!
  • Regular, focused challenges designed to help you target one area of your business or personal development
  • Support and friendship from likeminded photography business owners in our awesome online community
  • The opportunity to ask questions and request feedback specific to you and your business... and get answers!

It's just $39 per month!

Membership is by application only (it takes 2 minutes). You can cancel anytime you like with just one click but that's not all. We're so confident about the value of our membership we have a 30 day money back guarantee. If you join and decide within your first 30 days that the membership isn't right for you, simply get in touch and we'll issue a full refund. No questions asked.

Cancel Anytime with One Click

30 Day Money Back Guarantee

100% Secure Checkout

Let's dive into the best bits...

You want to create the best photography business for you. And you want to run it as the best version of yourself.  To give yourself the best possible chance of success you need a combination of things to be in place. That's exactly what we provide you with here in the membership. Let's look at each of them in more detail . . .

A Solid Foundation - Introducing 'Success Month'

When you join the Togs in Business Membership you immediately enrol in our Success Month program and you commit (yes COMMIT) to completing twelve lessons with workbook tasks in your first month as a member. Don’t worry, we are with you every step of the way!

Success month is going to give you more clarity than you can even imagine. You’re not going to believe the lightbulb moments you’re going to have. There is also going to be a whole load of self discovery. You might have to break down a few barriers and challenge a few limiting beliefs before you can successfully move forwards. But it’s going to feel GREAT!

Each lesson (including doing the tasks in the workbook) should take between 30 mins to 2 hours to complete. You can do one every few days or you can binge - it's entirely up to you. The important thing is that you do them.

​"Can you dedicate eighteen hours in one month towards propelling your business forwards? If the answer is no, the Togs in Business Membership is definitely not for you."

Success Month

4 weeks. 12 lessons. No excuses.

WEEK 1

DAY 1

The Power of Values

You have personal values which make you the person you are. Today you'll define those values and apply them to your business so that you automatically attract clients who value similar things. This is magic right here!

DAY 2

Service Offerings

Are your potential clients seeing you as a 'jack of all trades - master of none'? Does your work look like it was created by ten different photographers? In today's lesson you'll get some clarity around what you truly want to shoot. 

DAY 3

Customer Experience

The journey you take your clients on from first point of contact to delivery (and beyond) should wow them and leave them with warm, fuzzy feelings towards you and your business. So let's make sure it does!

WEEK 2

DAY 4

Your Dream Client

How well do you know this dream client you'd like to be serving? Hint: It's not about how old she is and where she shops. When you know and speak to her deepest desires and challenges she simply won't be able to resist you!

DAY 5

Let's Talk About Money

You know you're not charging enough but you feel greedy and shamed when you raise your prices. Well it's time to get serious about what you need and want to earn and this lesson will give you the wake up call and tools to do just that.

DAY 6

Rock Your Brand

Your brand is not your logo. Your brand is what your business makes people feel. Your brand is what people say when they talk about your business. Today we get the ball rolling towards your knockout brand identity.

WEEK 3

DAY 7

What's Your Awesome?

Haven't you had enough of blending in with the crowd? You have a whole load of awesome to offer - you just need to dig deep and discover what it is that makes you better than the rest. Then tell the world! We'll do that here...

DAY 8

What's Holding You Back?

Every single one of us has a long list of limiting beliefs and excuses that hold us back from being our most successful selves. You're no different.Today you're going to uncover yours. Then you can get to work getting rid of them!

DAY 9

Ninja Goal Setting

Setting goals gets a bit of a bad rep. Because most of us fail when we set them! Lose 10lbs, go to the gym daily, quit smoking. Goals are so hard to achieve, right? Well, no! Today you'll learn how to set goals for the win!

WEEK 4

DAY 10

Failproofing Your Dream

This is a bumpy journey you're setting out on! You'll have days when you're on top of the world and days when you want to run away. Today we'll put things in place that will ensure you persist through the storms.

DAY 11

Finding Your Why

You know what you do, you know how you do it. But do you know why you do it? Today we'll find your 'why'. Because when you know your 'why' the most amazing things begin to happen in your business and in your life.

DAY 12

Defeating Overwhelm

At this point you're going to be fired up and ready to attack the tasks ahead of you. But there's a LOT to do. This isn't going to be easy. Today we'll break it all down until you have a realistic action plan and a fire in your belly!

But that's just the beginning. The learning doesn't stop there . . .

The Training Continues (at your pace)

You'll be buzzing after Success Month. But what you need from there will depend on where you're at with your business and where you're at with your personal development. We have lots of training inside the membership and we're there to help you decide what to focus on and when. We're also there to help you realise what you should not be focusing on. (Procrastination anyone?)

Here's just a taster . . .

PROFITABLE PRICING & IRRESISTIBLE PACKAGING - IN DEPTH COURSE

FACEBOOK MARKETING FOR PHOTOGRAPHERS - TRAINING SESSION

COMPELLING MARKETING - IN DEPTH COURSE

HOW TO RUN SUCCESSFUL PROMOTIONS - TRAINING SESSION

WEBSITE THAT CONVERTS - IN DEPTH COURSE

HOW TO GET GREAT PUBLICITY FOR YOUR PHOTOGRAPHY BUSINESS - TRAINING

It's just $39 per month!

Membership is by application only (it takes 2 minutes). You can cancel anytime you like with just one click but that's not all. We're so confident about the value of our membership we have a 30 day money back guarantee. If you join and decide within your first 30 days that the membership isn't right for you, simply get in touch and we'll issue a full refund. No questions asked.

Cancel Anytime with One Click

30 Day Money Back Guarantee

100% Secure Checkout

The power and magic of a close-knit community

Surround yourself with the dreamers and the doers, the believers and the thinkers, but most of all surround yourself with those who see the greatness within you, even when you don't see it yourself.

Edmund Lee

Inside the Togs in Business Membership you'll find the most amazing people waiting to welcome you into the family. These photographers are brave, hard working, kind and generous. And they want to help you just as much as they want to help themselves. 

We'll celebrate with you when you have a win and we'll rally round and support you when you're going through those tough times (because there will be tough times). 

And did I mention that in the community you have direct access to us, your mentors? You can find out more about us further down...

You can also choose to be linked up to a smaller accountability group. These are the people who'll kick your virtual butt if you start slacking (but don't worry, they'll help you out of those slumps with some great advice and support too).

Become the best version of yourself

If I really want to improve my situation, I can work on the one thing over which I have control - myself.

 Stephen Covey  

If you're like most creatives who start a business selling their art then you probably suffer from some pretty heavy self-sabotage.

I'm not worthy. My work isn't good enough. Who am I kidding? Everyone is better than me. I'm too shy to sell. Clients don't value what I do . . .

Sound familiar?

Yup. We have a whole community of photographers here who're working through those same issues. Because it takes work. Self help is an integral part of Togs in Business because we know that without it, nothing else works. 

Your membership here will not only give you the tools and know-how to create a fabulous photography business, it will also help you develop the strategies and mindset you need to become your strongest self

Unbelievable things happen when you mix self-improvement with epic business skills. And when you do this as part of a supportive community all striving for similar things? Well that's pretty special indeed!

Fancy a tour?

Press play and let us show you around the main areas of the membership . . .

Is the membership right for you?

You know that sinking feeling you get when you end up working with a client who's just a 'bad fit' for you and your business? Sucks, doesn't it? It doesn't mean you're right and they're wrong (although you're allowed to think that at the time). It usually just means that they want something different to what you actually love doing and, for whatever reason, neither of you realised this until it was too late. Sigh...

You know, like the bride who insists you get at least 89 formal family group shots when you're actually more about wedding photojournalism? Or what about the mum who can't understand why you won't just give her a price for one digital image of her kids instead of her having to buy one of your carefully crafted packages? Yup, we've all been there.

You can't be the right choice for everyone. And neither can we. Togs in Business membership is not right for everyone. In fact, it might be all wrong for you! We'd much rather you realised that now than after joining.

Below we've described someone who's 'ready' and ideal for the Togs in Business membership. So if the shoe fits . . .

You're a perfect fit if...

  • You really want your business to be successful. You have passion for what you do (even though it might be buried beneath a whole load of stress and overwhelm right now).
  • You're actively seeking a healthy work-life balance. You want to work less, you want to work smart and you want it to be fun.
  • You realise there’s no quick-fix or straight road when it comes to creating your dream business. You’re prepared for ups and downs and wrong turns.
  • Being around like-minded people motivates and inspires you. You're ready to enjoy the power of community versus 'going it alone'.
  • You're ready to put what you learn into practice and take decisive action in your business. You know it's time to knuckle down and do the work that's required.
  • You like to open your mind and learn new things. You’re willing to challenge your own limiting beliefs and embrace change if you have to.
  • You’re someone who gives as much as you receive and more. You enjoy offering support, encouragement and advice to those around you and want them to succeed.
  • You have just as much fear and resistance as the next person but you feel ready to push yourself outside of your comfort zone and do it anyway.
  • You’re starting to believe (even just a little bit) that you can do this!

But can you afford it?

Ok, let's get honest for a moment. If you're still asking whether you can afford $39 per month to create the business of your dreams then you're probably not ready for the membership yet. That doesn't mean you'll never be ready. It just means you're not ready yet.

Our members know that if they dig deep and do the work that's required then the membership pays for itself and more. It's an investment in your business and an investment in yourself. But it's only an investment if you plan on knuckling down and doing the work.

Let's do some comparisons. You can get all of this epic business training, coaching, mentoring and community every single month for less than the cost of . . .

Cocktails for four

Who needs another hangover, right?

A cinema trip

It won't be long til it's on Amazon anyway ;-)

Another prop

I see you there - with your prop obsession...

It's just $39 per month!

Membership is by application only (it takes 2 minutes). You can cancel anytime you like with just one click but that's not all. We're so confident about the value of our membership we have a 30 day money back guarantee. If you join and decide within your first 30 days that the membership isn't right for you, simply get in touch and we'll issue a full refund. No questions asked.

Cancel Anytime with One Click

30 Day Money Back Guarantee

100% Secure Checkout

Shannon QuayleBeauty Shines Photography, British Columbia, Canada

"I knew I couldn't succeed on this journey on my own. I made adjustments and cuts in other areas so I could ensure I had this amount each month to invest in myself. I feel like the TiB community is my extended family. We support each other, we learn, we rant, we stumble, we get back up again and we keep going!"

Adrianna KoAdrianna Ko Photography, California, USA

"The highlights for me are the monthly mastermind calls. It’s so encouraging to be able to ask specific questions related to my business and get constructive feedback I can implement immediately!"

Who are we?

Good question! I mean, why should you listen to us when it comes to your photography business?

Well, I'm Julie and I'm obsessed (yes, obsessed) with the business of photography. When I'm not hanging out with my favourite people you can find me engrossed in books, blogs, podcasts and videos about anything and everything to do with creating and growing a successful business. 

Just as well because, before this obsession kicked in, I was struggling to earn a living from my fledgling portrait photography business! I then proceeded to turn it into a boutique business doing way less shoots for way more money. Because life is for living, right?

This led to Fiona joining me in 2014 as Client Manager (and all-round Wonder Woman). 

Since then I've discovered that my passion isn't photography (say what?!!). My passion is helping ambitious photographers like you to create the business of your dreams (without running yourself into the ground in the process.) 

So, it works a little like this. I arrange and create lots of epic content for you and Fiona does all the stuff that would otherwise get in the way of me doing that! You might need to read that sentence twice . . .

But let's face it, we're totally biased when it comes to the membership. Wouldn't you rather hear what our members have to say instead?​

"I'm paying way too little for the amount of value you guys are delivering!" 

Belen is an awesome family photographer. Her professional photography journey began five years ago but she recently made the big decision to quit her day job and get serious about her photography business.

That's when Belen decided to jump into the Togs in Business membership. She's been working so hard on her business ever since, despite some personal setbacks, and has had some major breakthroughs in the dreaded 'pricing' area.

Find out what Belen would say to someone who was on the fence about joining Togs in Business at 12 mins 47 secs.

Website: beluphotography.com

"I've started saying 'no' to the wrong jobs and it feels really good!" 

Sabrina creates stunning family and newborn portraits and started her photography business back in 2009. Not only has she grown a business since then - she's also grown three little humans!

She always felt that she had to say yes to every job that came along. Since joining the Togs in Business membership Sabrina has found a focus and is now working 'on' her business as well as 'in' it.

Find out why Sabrina joined the Togs in Business membership at 4 mins 43 secs.

Website: saintlaurentphotography.com

"If you're ready to take action and you want someone beside you whilst you do it - join!" 

Amanda is a brilliant pet photographer and is already pretty savvy when it comes to business. She co-owned a dance school and held down a pretty intense corporate day job before she started her photography business. 

Despite this she places huge value in the power of community and is dedicated to continuous improvement. Amanda always finds a 'nugget' in every bit of learning she takes part in. She's also a hugely helpful and giving member of TiB.

Hear Amanda's advice to you if you're sitting on the fence about joining TiB at 12 mins 49 secs.

Website: furryheartsphotography.com.au

"If only Togs in Business had been around 11 years ago!"

Karen's pet photography is amazing. The big decision to start her own business came when she realised that her own children were fully grown and it was time to do something for herself but, like so many creatives, she struggles with confidence issues.

Since joining TiB she has set herself monthly, quarterly and yearly goals and chunks up her 'to do' list so it doesn't seem overwhelming. She has thrown herself into the courses and is particularly enjoying being part of a smaller accountability group. 

Find out who Karen thinks is a 'good fit' for the Togs in Business membership at 7 mins 41 secs.

Website: karenbennettphotography.co.uk

"The membership just keeps delivering again and again and again!" 

Jo is a truly gifted birth photographer and has found a niche that she excels in and adores. She started her business a year ago and is on a mission to make herself the 'go to' birth photographer in South Wales.

Jo is a driven action-taker. She dives into the courses in TiB and puts her learning into practice straight away. Watch out world . . . 

Listen to Jo talk about what prompted her to become a member of Togs in Business at 6 mins 29 secs.

Website: lcrazebirthphotography.co.uk

It's just $39 per month!

Membership is by application only (it takes 2 minutes). You can cancel anytime you like with just one click but that's not all. We're so confident about the value of our membership we have a 30 day money back guarantee. If you join and decide within your first 30 days that the membership isn't right for you, simply get in touch and we'll issue a full refund. No questions asked.

Cancel Anytime with One Click

30 Day Money Back Guarantee

100% Secure Checkout

Everything you need to become the business person you know you can be!

A Reminder of What You’ll Get...


  • Lifetime access to all past and future training courses
  • Enrolment in our 'Success Month' program
  • Monthly Mastermind calls with coaching, Q&A and actionable, targeted business advice
  • Monthly 'Expert Live' sessions jam-packed with value bombs to help you create an inspired business
  • Exclusive 'member perks' from our industry partners
  • Access to our 'quick win' library - lots of 'one off' tutorials created in response to your questions and needs
  • An accountability group to keep you on your toes and make sure you do what you say you're gonna do!
  • Regular, focused challenges designed to help you target one area of your business or personal development
  • Support and friendship from likeminded photography business owners in our awesome online community
  • The opportunity to ask questions and request feedback specific to you and your business... and get answers!

FAQs

Will new content be added regularly?

What if I join and quickly realise it's not for me?

Do I have to turn up live to the live events?

Can I cancel at any time and how difficult is it?

I haven't even started my business. Is this right for me?

Can I pay in a different currency?

It's just $39 per month!

Membership is by application only (it takes 2 minutes). You can cancel anytime you like with just one click but that's not all. We're so confident about the value of our membership we have a 30 day money back guarantee. If you join and decide within your first 30 days that the membership isn't right for you, simply get in touch and we'll issue a full refund. No questions asked.

Cancel Anytime with One Click

30 Day Money Back Guarantee

100% Secure Checkout